THE
JOURNAL



Come behind the scenes into my life as a leading makeup artist in the luxury bridal and events industry. Gain exclusive access to my extensive knowledge in the world of beauty and learn about my makeup kit must-haves. Lust over dreamy imagery from my latest photoshoots whilst intently reading my makeup musings. 

Schiaparelli SS25: Bridal Makeup Inspiration from Haute Couture

Fashion, MAKEUP

This morning, Daniel Roseberry unveiled his breathtaking Schiaparelli Spring/Summer 2025 collection, setting the tone for Paris Couture Week and offering exquisite inspiration for bridal makeup. The show, titled Icarus, drew from the Greek myth of the winged dreamer, weaving a narrative of ambition, artistry, and elegance. True to form, Roseberry transported attendees through time, drawing on […]

Bride on her wedding day at Wootton Hall Estate, Ulceby, North Lincolnshire.

REAL BRIDE SARAH: GET THE LOOK

Real Brides

It was an unbelievably warm day in June but despite the heat, Sarah looked truly stunning. Sarah married Josh at Wootton Hall Estate (one of my favourite venues in the UK) in June 2023. A perfectly elegant affair, the heartfelt ceremony was followed by cool Aperol Spritz and Champagne on the lawn – the most […]

GEORGIA

"I had high expectations for my wedding makeup and Sam exceeded every one of them"

"As a wedding planner and makeup enthusiast, I had high expectations for my wedding makeup and Sam exceeded every one of them. She took the time to truly understand me, my preferences, and even incorporated my everyday comfort products, which made me feel completely at ease.

Having Sam with me throughout my wedding journey - from my bridal shower to the entire wedding weekend - was incredibly special.
On the morning itself, her calm presence and expertise made me feel like the very best version of myself, with flawless, glowing makeup that lasted all day. I couldn’t recommend Sam more highly and can’t wait to work with her again!"

VICTOIRE

"From the very beginning, I felt completely understood and at ease"

"Thank you so much, Samantha, for your truly incredible work. I feel so lucky to have benefited not only from your exceptional talent, but also from your kindness, calm presence and meticulous attention to detail. From the very beginning, I felt completely understood and at ease.

The makeup you created felt unmistakably like me - just elevated in the most glamorous, refined way. I couldn’t have wished for a more thoughtful or wonderful experience!”


ZAINA

"SAM WAS WONDERFUL!"

"Samantha did mine and my family’s makeup for my 4 day wedding of events in Lake Como and she was wonderful! She showed up early and prepared with everything she needed every single day. She is very kind, talented and has a calm presence about her which is very important with the stress of multiple destination events!"

FREYA

"MY MAKEUP LOOKED FLAWLESS"

"Choosing Sam as my makeup artist was just as important as choosing my wedding dress. Her work is elegant, beautifully applied and always true to the person wearing it - polished yet completely natural. My makeup looked flawless, never heavy and lasted seamlessly from day to night, with so many compliments throughout.

From our first conversations to the trial and the wedding day itself, I felt completely supported and in the safest hands. Sam’s attention to detail, thoughtful approach and genuine warmth put both me and my bridal party at ease and I’ll always remember not just how beautiful I looked, but how calm and confident I felt."