THE EXPERIENCE
My role as your bridal makeup artist is to bring clarity, calm, and considered expertise to your wedding day. I approach bridal beauty with intention - designing makeup that supports the overall aesthetic of your celebration and performs beautifully from morning through to evening.
My clients value elegance that feels enduring rather than trend-led. While every look is designed to last, I also offer post-ceremony touch-ups, evening makeup changes and multi-day wedding coverage for clients seeking continuity and reassurance throughout their celebrations.
From the trial appointment through to the wedding day itself, my approach is collaborative and transparent. Working with brides across the UK and Europe, I believe trust is built through preparation, communication and consistency - allowing you to feel supported and completely at ease.
AT THE HEART OF MY WORK
CONTACT
DESIGN
Every bridal makeup look begins with intention.
I take a design-led approach, considering your features, personal style, bridal fashion and the wider aesthetic of your wedding. Moodboarding forms part of this process, allowing us to explore references, finishes and tonal direction in a visual, cohesive way. This ensures the final look feels purposeful and aligned - an informed response to your day, rather than a trend-led decision.
CONCEPT & DIRECTION
PREPARATION
Preparation is where assurance is established. From skincare guidance to product selection and finish, each element is carefully assessed to ensure your makeup performs beautifully in real conditions and for professional photography.
The trial appointment is unhurried and collaborative, giving space to refine, adjust and confirm the direction well in advance - everything feels settled, considered and clear ahead of the wedding day.
Consultation & Refinement
EXECUTION
On the wedding morning, the work is already done. I arrive prepared and attentive, following a clear schedule that allows the morning to unfold with ease. Makeup is applied with precision and care, designed to wear comfortably and remain polished throughout the day. My role is to provide a calm, steady presence - mindful of timing, atmosphere and detail - so you can remain present and composed as the celebrations begin.
THE WEDDING MORNING
CONTINUITY
For brides seeking continued support, I offer post-ceremony retouching and evening makeup changes - whether a subtle refinement or a considered transition for evening celebrations.
This service is particularly suited to destination and multi-day weddings, ensuring continuity, consistency and a seamless experience across each stage of your events.
Beyond the Ceremony
INSIDE
THE KIT
I work exclusively with premium, industry-leading brands including Armani, Charlotte Tilbury, YSL, Patrick Ta, Natasha Denona, DIOR and CHANEL - chosen not for trend or name alone, but for their performance, refinement and reliability under real wedding day conditions.
As a luxury bridal makeup artist, these are products I trust for their skin finishes, colour payoff and longevity, as well as how they translate in natural light and professional photography. Every product in my kit is informed by 12 years experience and rigorous testing, ensuring makeup that wears beautifully, feels comfortable and maintains its integrity throughout the day.
GET IN TOUCH
"I had high expectations for my wedding makeup and Sam exceeded every one of them"
"As a wedding planner and makeup enthusiast, I had high expectations for my wedding makeup and Sam exceeded every one of them. She took the time to truly understand me, my preferences, and even incorporated my everyday comfort products, which made me feel completely at ease.
Having Sam with me throughout my wedding journey - from my bridal shower to the entire wedding weekend - was incredibly special.
On the morning itself, her calm presence and expertise made me feel like the very best version of myself, with flawless, glowing makeup that lasted all day. I couldn’t recommend Sam more highly and can’t wait to work with her again!"
VICTOIRE
"From the very beginning, I felt completely understood and at ease"
"Thank you so much, Samantha, for your truly incredible work. I feel so lucky to have benefited not only from your exceptional talent, but also from your kindness, calm presence and meticulous attention to detail. From the very beginning, I felt completely understood and at ease.
The makeup you created felt unmistakably like me - just elevated in the most glamorous, refined way. I couldn’t have wished for a more thoughtful or wonderful experience!”
ZAINA
"SAM WAS WONDERFUL!"
"Samantha did mine and my family’s makeup for my 4 day wedding of events in Lake Como and she was wonderful! She showed up early and prepared with everything she needed every single day. She is very kind, talented and has a calm presence about her which is very important with the stress of multiple destination events!"
FREYA
"MY MAKEUP LOOKED FLAWLESS"
"Choosing Sam as my makeup artist was just as important as choosing my wedding dress. Her work is elegant, beautifully applied and always true to the person wearing it - polished yet completely natural. My makeup looked flawless, never heavy and lasted seamlessly from day to night, with so many compliments throughout.
From our first conversations to the trial and the wedding day itself, I felt completely supported and in the safest hands. Sam’s attention to detail, thoughtful approach and genuine warmth put both me and my bridal party at ease and I’ll always remember not just how beautiful I looked, but how calm and confident I felt."
